You could get a link through SoundCloud or blogs like Hillydilly. A random kid might come in here one night and we might be able to do great things together. A lot of dope artists and dope producers gravitate towards each other. James Canton (Age 23): First and foremost, the studio. But it’s important to find talent early, believe in them, and help them get their point across. If talent isn’t generating revenue, then we sign them to an early developmental deal and that’s where it does cost money. We are at a point where we have operations and overhead so we manage top level clientele. Most of the people we manage are generating revenue already. It doesn’t cost us money to manage clients unless we sign them to development deals and production deals. How important is capital when starting a music management company? ![]() Post Malone Pays Tribute to Lil Peep With New Tattoo: 'Your Music Changed the World' How did you come up with the name Electric Feel?Īustin: I had to come up with a name quick, and the song by MGMT was out and I thought it was a really cool play on words. Why do you feel like you all work together so well?Īustin: We just had to scale the business and it was about having people around to handle the artists we were taking in and trying to break. And so, I was working with him for a while and we decided to partner. Justin, I know through Andrew Watt, a writer and producer we work with a lot. So I thought it would be cool for him to come work for us. He just graduated from school and was working for another company, Three Six Zero. But it all started with me just meeting people coming into the studio.Īustin: I’ve known James for a long time. Him and I started working together, and Brody eventually started doing Bruno Mars’ records. He had a friend that introduced me to Brody Brown, who he thought was really talented. Nipsey Hussle was one artist I was working with. But in those sessions, I starting meeting people and working with them. I wanted to do more and work with writers and producers, so around the time he got signed to Bad Boy, I started doing that. How did you go from having a studio to creating a company?Īustin: I worked with French Montana a lot early on in my career around 2012, helping to put together and put out his music. I saw how he was able to connect with them. And no I just watched the way my dad worked with designers and other creative people. How did you know how to do that? Did you have any friends in the industry?Īustin: Trial and error. So now we have it where there’s multiple people on a record that’s a part of the team. We got to do it on our own terms, so that we were able to develop talent and work together. We had a chance to pick people and find out about them. I didn’t have to have someone else picking people. It was to connect people and give them a place to work. ![]() What made you open up a recording studio at 21 as opposed to signing someone right away to manage?Īustin Rosen (Age 29): The studio was just to find talent and put together. Post Malone 10 Best Songs: Critic's Picks However, Billboard had a chance recently to sit down with the label heads and speak more about the company’s founding, how they motivate and manage expectations of their talent, and what’s to come for 2018. With some many accolades and accomplishments under their belt, the company still flies under the radar and focuses more on the work rather than a public image. 2 songs on the Billboard Hot 100, with Louis Bell co-producing Post Malone and 21 Savage’s charismatic “Rockstar” (alongside producer TankGod) and Frank Dukes, Brian Lee and Louis Bell teaming for Camila Cabello and Young Thug‘s hot “Havana.” Other Hot 100 hits Electric Feel’s roster has contributed to include Bruno Mars’ “That’s What I Like” (Brody Brown), French Montana and Swae Lee‘s “Unforgettable” (1Mind), Post Malone and Quavo‘s “Congratulations” (Frank Dukes, Louis Bell) and Selena Gomez and Marshmello’s “Wolves” (Brian Lee, Louis Bell). In addition, the company is behind the current No. The company’s roster includes super-producer Frank Dukes, Louis Bell, Brian Lee, Brody Brown, 1Mind, Carter Lang, Mike Stud, Buddy, Vory, Bridge, Demo Taped, Chuck Adams, Blonder and, since about a month ago, rapper and Republic Records signee Post Malone, in partnership with Dre London. Indie management label Electric Feel - comprised of founder Austin Rosen, manager James Canton and head of strategy and marketing Justin Stirling - has a talent roster that has amassed over 10 billion streams, 6.5 billion YouTube video views, and 20 Grammy nominations, including 14 this year alone.
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